indie author
Welcome to Indie Author Notes
The honest, unfiltered account of building an indie author business from the inside.
indie author
The honest, unfiltered account of building an indie author business from the inside.
week-notes
Week note post for 17 August 2026 through 21 August 2026.
week-notes
Monday On Monday, I revised the outline for my newsletter reader magnet, reducing it from 11 chapters and an epilogue to 8 chapters and an epilogue. When I first plotted it at 11 chapters I think I was being overly ambitious. The truth is that the reader magnet serves the
The Business
The answers were in six months of my own data all along. I just never had time to find them.
Resources
From 30 years as a designer to running a publishing business: the four tools doing most of the visual work.
The Business
It's not just time. It's the mental load of running two businesses in parallel.
Craft
Thirty years of design thinking turned out to be exactly the foundation I needed to write fiction.
Honest notes on writing, publishing, and building an indie author business, for authors who are just starting out or finding their feet.
The system behind the analysis, and why getting organised first is what makes it work.
It took a global pandemic, a lockdown, and a partner who knew me better than I knew myself.
I spent years not finishing novels. Then I tried something different.
The tooling is the easy part. Everything before and after it is where the real work is.
An honest look at Bookbub and Facebook/Meta ads, the wins, the mistakes, and what I'd do differently.
A starter list with the full breakdown available to paid subscribers.